Basketball lifestyle brand K1X and New York’s hottest streetball tournament “Hoops in the Sun” have teamed up and look to shake things up in the Big Apple this summer. Currently in its 9th season, HitS is run by CEO’s Joe and Randy Cruz, who are proud to continue their father “Pops” Cruz legacy, at beautiful Orchard Beach in the Bronx: “We looked at K1X as being a high powered company that we can be consistant with for many years to come and it adds on to what we do best, and that’s provide
something different to the Bronx and Orchard Beach community. Providing new flavor to the venue is most important. Not only us, but we also feel the fans will appreciate K1X being on board and will embrace them with open arms.”

“K1X has successful distribution in over 30 countries world wide, and is set for initial U.S. launch at 250 Foot Locker doors, as well as premium partners like Dr. Jay’s this summer (June 2008). With park baller icons like Homicide, Big Game Reid, Primal Fear, Rick Apodaca and Cory Underwood already holding it down in NYC, we are extremely proud to team up with a most legit institution like Hoops in the Sun” (Chris Gross, K1X CEO).

Check the scenario of HitS at Orchard Beach below! It’s like streetbal’s “Where’s Waldo?” featuring the Cruz bros, pops cruz, mc bobby c, the silver surfer, big game reid, primal fear and many more….
download the “HitS” design below by clicking “free stuff” to your right…

www.hoopsinthesun.net

www.waldo.wikia.com

leading spanish footwear site lovezapas.es just put the strictly business to the test…can you say “flying colors”?
here’s the english recap:

- “the sb is like a lamborgini: wide, crafty and built at ground level, eventhough it features a midfoot profile…”
- “we consider the sb one of the very best shoes ever for quick perimiter players…”
- “it has unique look, probably not a collector’s shoe, but the ideal shoe to wear and play with…”
- “the sb is a great shoe for ballplayers, as it allows full aggressive movement in all directions, which will pay off when running the offense and guarding your opponent…”
- “summing up: the sb’s low stance creates maximum stability of foot (injury protection!), while the memory foam ankle support and heel cushioning make for superior comfort…”

read the complete sb review here:
www.lovezapas.es

all new k1x strictly business color-ways: blk/wht & wht/blk…yes, pretty basic. and yes, we love our machines that way: all business!

corey “homicide” williams got posterized for the townsville crocs’ upcoming season…

the ultimate tradition of basketball victory is choppin down nets right?
in our book, that makes the net itself basketball’s ultimate champions bling.
old school knew it all along!
the all new “choppin down nets tee” by k1x, now available at selected spots…

inspiration

reloaded

k1x warrior jonathan ramirez (25 ppg), spanish forward of EBA team Valls, scored 50 points in a big game vs. Montcada, that helped clutch the last of four playoff spots. strictly business! but fiddy? dang, son! what did you have for breakfast? viagra loops? anyway, congratulations on a stellar performace, jonathan! where’d you get them shoes?

somos acb! Cai Zaragoza fans had to suffer a lot over the last couple of years: their team has been on top of Spain’s second league (leb oro) but never made it to the highest pro ball level, the acb.
Darren pillip and his team mates finally achieved that goal – 2 weeks early! Cai zaragoza won the leb oro title after defeating Hospitalet in the Penultimate game of the season in front of more than 11.000 spectators.
And they played like champions to the end: even in the meaningless season-ending game against lleida. the zaragoza squad showed love to its fans by hustling and defeating lleida in overtime 91:96.
Dp – the teams leading scorer (600 points) - finished the season strong by putting up 16 & 6 and 18 & 13 in the last to games respectively.

the russian version of kicksology just published this detailed report on the k1x chiefglider 2.
see the grade-box for a quick english summary that points out perfect scores for court feel and excellent grades for comfort/fit, traction, breathability, durability, weight and overall performance…

see the review here: www.krossovki.net

k1x warrior fabian greiser slammed it home this weekend by winning the slam dunk contest in idyllic woergl (austria). watch him go thru the legs on this one…

today, a varied assortment k1x warriors stopped time in munich city…check the lil kid trying to revive the baller at the end of the clip…

“big game” came up huge once again with 16 points and 11 assists in the game against third seeded poitiers. kareem’s squad is still holding down that number one spot in league standings and looks to move up to france’s first division shortly.
speaking of number ones: guess who is leading the league in assists? let’s put it this way: kareem surely has his share in his team’s success this season.