in 1993, we made our first limited edition tees and hustled them from the boot of a pick-up: „we rule – you suck“, to celebrate a rather meaningless division title. and though some things stay the same: we are still the "by ballers for ballers" brand, paying rain-man-like attention to hoop-specific details; a lot has happened since then. we meticulously loaded our product range like leon the professional, won more streetball trophies than we got room for, came out with a whole lotta fresh kicks, gave birth to club selecao and teamed up with the likes of t-dub, homicide, primal fear, rick "open bar" apodaca, guy dupuy, high rizer, kadour ziani, joell ortiz, saigon and team sierra leone. basically, we built the coolest ballers brand out there. today, 15 years later, k1x is available in 30 countries and is basketball's legit go-to-guy. just like we always said: taking over the world, one court at a time.
play hard - dont' embarrass our products

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